“The Right Messages in a Presentation”:

Some startup founders don’t understand what meaningful messages they need to convey in their presentations to different audiences.

For example, if you’re presenting your project to a government agency: the city administration, or ministry, you should emphasize the project’s governmental and social significance, for example, indicate how many jobs are planned to be created, how much tax revenue will be contributed to the budget, and so on.

However, when presenting the project to an investor, they are indifferent to jobs and taxes; they are primarily interested in the project’s profitability, so it’s most important to demonstrate this criterion.

But when you present a new idea to your team, then it’s important to talk about the company’s growth prospects, increasing its revenues, and enhancing its prestige.

And don’t try to kill all the birds with one stone and include meaningful messages to all audiences at once in the presentation.

You won’t hit any of them.