If someone does you a favor, even if you didn’t ask for it, you subconsciously feel indebted to them, you want to thank them, and you do something for them. For example, in the 1970s, the income of the Hare Krishnas in the USA began to grow rapidly only after they started using a new tactic. Before asking for donations on crowded streets, they gave passers-by a colorful book about God or just a flower. This worked. On a smaller scale, we experience this tactic when a store clerk supposedly goes to another warehouse just for you and spends a long time searching for the size you need and brings it just for you. After such efforts, it seems awkward to leave the store without buying anything. Many companies give gifts to their clients, and sometimes to officials “just because,” or “for nothing.” But both parties understand that the client has fallen into the “gratitude” trap and is obliged to reciprocate with a new purchase, order, or decision for such kindness from the company. This rule works not only in business but also in human relationships. The more kindness you spread around you to acquaintances and strangers, the more kindness you will receive in return. Not necessarily immediately. Maybe later. Not necessarily directly. Maybe indirectly and from unexpected people. But this rule of mutual gratitude will work.

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